Meta ads to booked tours, 24 properties.
How leads and bookings have moved
Leads from previous adsLeads from new adsBooking rateNew ads rolling out
Meta leads per day
Booking rate: leads who booked a tour within 3 days, 7-day average
Show the numbers by week
Per property
How each property's campaign performs
Full table, by property
Previous vs new ads
Before and after the new ads
Property by property
Full table, before and after
By how long the new ads have run
By property
Ads
Which ads produce the tours
Top ads at each property
Full table, every ad
Close rate
What a signed lease costs
Set the share of booked people who sign. The CAC figures on this page follow it.
Of the people who book a tour, how many sign a lease?i
Default is 20%. Your choice is remembered in this browser.
A lease is worth a month for monthsi
Blended CACi
ad spend for one signed lease
Projected leasesi
people booked × close rate
ROIi